Tom Bowden – Director of Footprint Digital

Tom Bowden has been involved in digital marketing for over 15 years; however, his biggest interest in life is providing opportunities for young people in Malawi. He does this as trustee of Building Malawi and throughout the last 18 years of his life has built four libraries, two schools and the first and largest sports academy in the country’s capital, Lilongwe.

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Before joining Footprint Digital as a Director in 2014, he held positions including Head of PPC, Head of User Experience, and Head of Digital Marketing.

During his career, Tom has developed global strategies for clients you will have heard of (Sony, Motorola, Cartoon Network, Google, Legal and General etc etc) and has delivered lectures for universities, trade bodies, and governments. The thing he likes most about running a digital agency is supporting his team to learn, play, and grow both personally and professionally. 

Tom is coming to terms that he’s the guy that wrote a book about marketing. He’d imagined writing one about something more soul-nourishing. Nevertheless, he’s worked with so many brilliant people and gleaned so much knowledge, he thought he ought to write it all down.

Tom is the person to talk to if you are interested in understanding the most effective way to build a team capable of adapting to the fast changing digital world, develop a winning strategy, generate business through paid search, and improve the conversion rate of your website. 

Quick Fire Questions

  • Footprint Time Capsule Item: One Straw Revolution by Masanobu Fukuoka
  • First Job: Pot Wash
  • Vital Desk Item: My mug of tea. Without it I am nothing.
  • New Item for Office: A full jungle
  • Best Trip: UK to India by motorbike. Or, UK to Mongolia by motorbike. I went with my wife Rachel who just passed her test and decided a 10,000 mile ride was the way to learn!

Tom’s Bucket List

  • Write a book (Done!)
  • Travel to every country in the world
  • Finish Lingadzi Academy (A school under construction in Malawi)
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"The greatest threat to our planet is the belief that someone else will save it."
Robert Swan