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Sector specific digital marketing expertise

Our marketing experience in your industry

We support businesses with online growth no matter what industry they are in. Discover some of our unique marketing specialisms below, or get in touch to find out how we can support you.

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eCommerce websites

We help eCommerce brands grow faster and smarter by combining data-led strategy, high-performing SEO, and revenue-driving paid media. We work with both scaling and established online retailers to improve visibility, optimise user journeys, and increase conversion rates across every channel. Our team is experienced in complex product catalogues, multi-market targeting, and full-funnel measurement. B2B and B2C eCommerce experience including 2579% av. return on PPC ad spend for a childrenswear online business. Whether you’re looking to boost sales, expand into new markets, or refine your digital strategy, we deliver results that move the needle.

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Legal sector

We partner with law firms to strengthen their digital presence, elevate authority, and generate high-quality enquiries. With experience across multiple practice areas, we help legal teams improve visibility in competitive search landscapes, refine user journeys for key service pages, and build trust through data-driven marketing. Our work supports firms looking to increase leads, showcase expertise, and stand out online. Results have included a 45.3% increase in Organic traffic for an international IP law firm. Whether you’re a boutique practice or a global firm, we deliver strategic digital marketing that drives measurable growth.

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Construction businesses

We support construction businesses and B2B wholesalers with data-led marketing that drives measurable, sustainable growth. We help brands improve search visibility, generate consistent inbound enquiries, and streamline user journeys for complex product and service offerings. We understand the unique challenges of long sales cycles, technical products, and trade-focused audiences, delivering strategies that convert interest into revenue. Results include a 1,105.95% increase in organic traffic revenue for an online welding company and a 9,262% increase in online conversions for concrete experts. Whether you sell materials, machinery, or specialist services, we help you build a stronger digital foundation.

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Healthcare and wellbeing

We help health and wellbeing brands grow with ethical, data-driven marketing that builds trust and drives meaningful results. We support organisations across pharmaceuticals, healthcare, fitness, and wellness to improve visibility, engage patients and customers, and create seamless online experiences. From complex regulatory environments to competitive search landscapes, we know how to navigate the nuances of this sector with care. Experience in big pharma, national healthcare, and independent wellness businesses. 23.35% increase year on year on website visits for a pharmaceuticals business. Whether you’re improving public health or promoting wellbeing, we help you make a measurable impact online.

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Hospitality, food and beverage

We specialise in marketing for hospitality, food, and beverage brands, from standalone venues and independent restaurants to large hotel and pub chains. We help you build a strong online presence, drive bookings and footfall, and deliver campaigns that engage real customers. Whether you’re promoting seasonal offers, events, or dine-in experiences, our team blends creative strategy with data-driven execution. Campaign work with food and beverage brands, stand-alone events venues, and large hospitality chains. 24,707 pub visits for a major pub chain through one paid media ad campaign. Let us help you fill tables, boost foot traffic, and grow revenue across your hospitality business.

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Insurance companies

We work with insurance brands to drive growth, increase customer engagement, and improve online conversions. We support insurers across personal, commercial, and specialty markets with data-led strategies, optimised digital campaigns, and seamless user journeys that turn interest into policy sales. Our experience spans lead generation, paid media, and content marketing, helping insurance businesses compete in crowded markets. 179% increase in conversion rate for a major motorcycle insurance company. Whether you’re looking to boost quote requests, expand your customer base, or refine your digital approach, we deliver measurable results that transform online performance.

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Footprint Digital is a proud member of B Corp, 1% for the Planet, and the Mental Health at Work Commitment.

We operate at the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

We provide clients with proactive recommendations to reduce your digital carbon footprint.

Take only memories. Leave only footprints.

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Ready to start?

Get in touch to find out more about our experience in your industry, and how we can help you to exceed your online marketing goals.