At Footprint Digital, we believe law firms deserve expert marketing insights tailored specifically to the legal sector. That’s why we created Holding Court | Legal Labs, a monthly series of practical, high-impact webinars designed to help legal professionals navigate the ever-changing world of digital marketing.

Each month, one of our specialists dives into a specific area of digital marketing. From paid media and SEO to Google Analytics and B Corp strategy, equipping you with real, actionable knowledge that you can take back to your firm.

Whether you’re a law firm partner, part of an in-house marketing team, or working in business development, this marketing series is your go-to source for staying ahead in a competitive industry.

January: Unlocking Paid Media for Law Firms


Speaker: Michael Scanlon
Watch the session below:

What you’ll learn:

How to create a results-driven paid media strategy

The power of Google’s Performance Max campaigns

Tips for aligning campaign structure with business goals

How to reduce budget wastage while improving ad relevance

February: Unlock the Secrets of LinkedIn for Law Firms


Speaker: Michael Scanlon
Watch the session below:

What you’ll learn:

How to build your firm’s brand and visibility on LinkedIn

Tactics for engaging your audience and growing your network

LinkedIn ad strategies tailored for the legal industry

Real examples of what works for law firm professionals

March: Unlocking the Secrets of SEO for Law Firms


Speaker: Rob James
Watch the session below:

What you’ll learn:

How SEO drives visibility and trust for law firms

The key foundations of technical and on-site SEO

Common SEO mistakes to avoid in legal marketing

What Google looks for in authoritative law firm websites

April: How to Use Data to Produce a Winning Strategy

Speaker: Dave Roscoe
Watch the session here:

What you’ll learn:

What types of data you should be collecting

How to properly track, collect, and utilise your marketing data


May: Navigating the B Corp Path

Speaker: Charlotte Black
Watch the session here:

What you’ll learn

What B Corp is about and why you might want to join

How to go through the B Corp process

Advice and tips for the B Corp journey

What’s Coming Up Next in Legal Labs

Here’s a preview of what’s in store over the rest of the year:
June: Sustainability and ESG in Marketing Alexandra Eade
July: Structuring Your Marketing Department for Success – Dave Roscoe
August: Tracking ROI with Google Analytics (GA4) – Charlotte Pooley
September: Content Marketing & Building Trust + Website Optimisation – Kieran McLoone
October: Reputation Management – Sam Monaghan
November: AI & the Importance of Performance Max – Michael Scanlon
December: How CRO Drives the Best Law Firm Websites – Simran Kabotra

Don’t Miss an Episode

Want the latest Legal Labs videos as soon as they’re published – check out our YouTube channel and subscribe!

If you’d like help improving your law firm’s online presence, get in touch with our legal marketing team. From SEO and PPC to LinkedIn outreach and data strategy.

We’re here to help you thrive.