Social media doesn’t matter for SEO ranking, right?

Published on 15th February 2017

Wrong. Social media is becoming ever more important for SEO rankings.

We’ve all seen those inactive Facebook accounts for various businesses or lack of a Twitter page when we’ve wanted to tweet our amazing (or lack-luster) customer experience with a company. As a seasoned shopaholic consumer, it’s disheartening to see a lack of investment in social media from some of my favourite companies. It can also have an increasing negative impact on your SEO rankings.

It’s kind of hard to imagine but some people still don’t think you need to consider social media for successful SEO rankings. This may be true for some industries but, as far as most SEO gurus are concerned, social media is becoming a larger part of the ranking algorithm (there’s that technical jargon, again) over time.

Want proof? Check out this Conversion Prism.

WARNING. Prepare to have your mind blown.

Focus on the “Listening,” segment of the prism. Those are millions of potential customers you can reach by being active on the main social media accounts (right now those would be Facebook, Twitter, Instagram and Pinterest)!

If you want to invest in the long-term continual ranking of your business, then it’s a good idea to build up that social audience of yours. You know who they are—those awesome people that buy your products. You want to encourage them to talk about you. Let that new wave of tribal consumerism work for your company. Maintaining a strong, active social media presence will encourage your customers to share links to your website with their friends, who will, in turn, put those links on their social network, which will help boost and invest your rankings both in the now and in the future.

If you want to learn more, check out these articles that take social media SEO one step further:

Social Media & Ranking in Search Results
5 Things you Need to Know About Social media & SEO
Social Media

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