How to Change the Default Currency in Google Analytics

Published on 26th January 2017

The currency setting (or “Currency Displayed As” as it is officially known as) is one of the most frequently forgotten settings that gets missed when setting up a new Google Analytics account.

This is fine if you are US based, or sell in US Dollars, as the default is set as “$” . If you live in the UK, or elsewhere in the world that doesn’t trade in Dollars, then you’re going to soon find out that all your revenue metrics are reported Dollars.

Don’t worry, this issue can be quickly be resolved!

  1. Navigate to the View that you wish to update
    Google Analytics Home Screen

    Google Analytics Home Screen

     

  2. Once in the main report screen, select “Admin”
    Google Analytics Admin Link

    Google Analytics Admin Link

     

  3. Make sure the appropriate View  is selected and then click “View Settings“:
    Google Analytics > Admin > View Settings

    Google Analytics > Admin > “View Settings”

     

  4. In “View Settings“, locate the “Currency Displayed As” option and select the appropriate currency that us relevant to your region:
    Google Analytics Setting: "Currency Displayed As"

    Google Analytics Setting: “Currency Displayed As”

     

  5. Click Save.

Pro Tip

Whilst you’re in the setting section, make sure that your Time zone country or territory are also set to the appropriate setting relevant to your website.