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Business Name
 
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Business Background
Please tell us a little bit about the history of your business.
 
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Business Goals
What are the targets or objectives for your business?
 
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Website Goals
How does your site help you achieve your business goals? How does the website helps generate revenue (i.e., online sales, enquiry forms, brochures, etc)?
 
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Money
What is the target cost per acquisition (CPA) for the project? How much can be invested to make a sale?
 
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Product/ Services
Briefly explain your of products/services. Please mention key products and/or services that might be particularly important to your business.
 
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Possible Sales Messages
Please include Unique Selling Points and phrases that are important for your company to convey.
 
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Competitors
Please provide URLs for 5 competitors.
 
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Roles and Responsibilities
Please briefly explain key personnel. Who will make technical changes in the business?
 
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Keywords
Are there any keywords that you think are very important for the business? We will be performing extensive keyword research.
 
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Tracking
What is the status of tracking on the site? Is Google Analytics set up? Are phone calls tracked? Do you use a system to store leads and enquiries?
 
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Other Marketing activities and existing documentation
Please let us know of any other marketing activity on the site. Please supply any existing documentation you think might be useful.
 
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