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Analytics & Conversion

Shooting the Hippo (metaphorically) – How to put the User First

How many times has a website annoyed you? How many...
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Footprint Bitesize: An Introduction to Screaming Frog

What is Screaming Frog? Screaming Frog is an online tool...
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5 Must-Have Analytics Tools for Your eCommerce Business

One of our trusted partners, OpsWay, are experts in eCommerce...
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Why Don’t People Convert?

The Rise (and rise) of Online Shopping Online shopping is...
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How to set up Custom Campaign Tracking in Google Analytics

What is more frustrating that under performing campaigns? Not having...
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How to Change the Default Currency in Google Analytics

The currency setting (or “Currency Displayed As” as it is...
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How To Exclude Internal/Company Traffic in Google Analytics

If you have Google Analytics set up on your website,...
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How to improve web content – maximising User engagement & conversion

It’s time to transform the way you look and approach online...
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What is Bounce Rate

Bounce rate is a metric used to describe the percentage...
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