PPC Training Course & Google Ads

If you’re feeling overwhelmed by Pay Per Click (paid ads, paid media, or paid search) then don’t worry, you’re not alone! There’s a lot to it. Our interactive, hands-on tutorials are designed to break down the information you’ll need in an engaging and digestible way, so you feel confident with paid and can make the best decisions for your business.

Quickly expand your brand’s reach

PPC is an exciting way of quickly driving traffic to your website. The results are easy to track and it complements any other marketing channels you may be using. With high-level brand exposure, you can start to achieve your business goals with not just leads, sales and conversions but content downloads and newsletter signups. 

However, to succeed it’s important to bid on the right keywords, push compelling offers and optimise your landing pages to match visitor intent. You need to know how to properly manage your campaigns to ensure you’re getting high-quality clicks rather than wasting money.

A successful PPC strategy is crucial to ensure that your campaigns are reaching the right people at the right time in their customer journey.

What will I learn in the PPC training course?

You will learn how to:

• Use advanced PPC bidding
• Manage paid media campaigns
• Carry out PPC keyword research
• Restructure PPC marketing campaigns 
• Build a ROI (Return On Investment) model for PPC marketing
• Use bidding strategies
• Use attribution & set-up conversions 
• Measure results & create PPC reports
• Optimise PPC for mobile & shopping

Start increasing your ROAS

Getting set up is easy. As soon as you’re equipped with the right knowledge, you can get started in no time at all. PPC is a short-term strategy which has the potential to be a huge revenue driver for your business.  After taking part in our course, you will know how to plan your paid media strategy, carry out keyword research and measure your Return On Ad Spend (ROAS). 

If you aren’t yet doing PPC advertising, you might be losing out on visitors who are ready to become customers. 

If you’re doing PPC but not seeing value, our training course will help you make quick changes to start driving clicks and conversions right away.

Book your PPC training course

Who is the course for?

Marketing managers, executives and business owners who are in charge of overseeing a paid search strategy and reporting back to stakeholders. Anyone looking to implement PPC campaigns for both B2B or B2C.

Who is the course taught by?

Our PPC training course will be run by Michael Scanlon (Head of PPC). Michael has over 10 years of experience in managing paid ad campaigns. He is an expert at managing large-scale Google Ads accounts, as well as analysing and providing strategic recommendations for improving websites, landing pages and associated marketing activities.

Where is the course based?

Our PPC training courses are based in our Colchester office, your workplace or can be run virtually.

What is the course duration?

Courses can be either 1 or 2 days in length dependent on your requirements. They provide: